Hello, I'm
Shan Mehmood
RTM & Customer Data Specialist
Building scalable route-to-market structures, clean customer data, and sales execution systems across KSA.
SM
Shan Mehmood
RTM & Customer Data Specialist
Emailengr.shanmehmood@gmail.com
Mobile+966 56 240 5520
Nationality
DOB
About Me
Transforming sales data into cleaner markets, stronger routes, and measurable growth.
I am a results-driven professional with expertise in data analysis, business optimization, and growth strategy. I specialize in transforming data into actionable insights, streamlining operations, and maximizing revenue potential. With a strong analytical mindset and proficiency in modern tools, I consistently deliver efficient, scalable, and high-impact solutions.
Specializations
Where strategy becomes measurable field performance.
RTM Strategy
Sales route planning, territory design, coverage models, and field execution structures that scale.
Customer Data Control
Customer master cleansing, segmentation, GPS correction, and classification for accurate execution.
Dashboards & KPIs
Power BI, Excel, and ERP reporting for route activity, targets, coverage, sales, and collections.
E-commerce Growth
Marketplace launch, brand setup, online content, and performance-focused digital campaigns.
Experience
A focused career across route-to-market, customer data, sales operations, and digital growth.
Entaj, KSA
RTM, Sales Specialist
Leading RTM strategy, route planning, customer master data, field execution reporting, and KPI visibility for sales operations.
Built branch routes, territories, journey plans, and customer segmentation for TT, MT, WS, and HORECA.
Managed customer data cleansing, GPS correction, classification, and asset allocation tracking.
Created dashboards for route activity, scorecards, MTD/YTD targets, coverage, JP adherence, and truck efficiency.
Coordinated with finance, RSMs, ASMs, and field teams to resolve sales operation issues.
02
Aug 2023 - Apr 2024
Mena Gulf Trading Company, KSA
E-commerce Specialist
Launched marketplace channels and online brand presence for revenue growth.
- Launched e-commerce operations on Amazon and Noon.
- Generated 450K sales amount in one month through marketplace growth.
- Created digital content and online campaigns for brand visibility.
03
Dec 2022 - Aug 2023
Alhathboor Group, UAE
Business Analyst / Customer Data Controller
Structured customer data, route channels, and Oracle ERP reporting.
- Built customer master and multi-channel sales network across MT, TT, WS, HORECA, and sub-distributors.
- Developed sales, collection, ageing, inventory, and DSR dashboards using Oracle ERP.
04
Apr 2021 - Dec 2022
PBIC / Al Ajlan & Bros Holding Group, KSA
Route Planner / Customer Data Controller
Designed customer segmentation, optimized routes, and geo-fenced territories across Saudi Arabia.
- Segmented, cleansed, and mapped 100K+ customers across Saudi Arabia.
- Launched 450+ optimized sales and distribution routes.
- Built scalable route structures for 30+ branches and reduced territory overlap.
05
Jan 2019 - Mar 2021
Germ Shield, Pakistan
Marketing Manager
Built brand identity and executed digital campaigns for rapid sales growth.
- Generated PKR 500K revenue in one month.
- Executed high-impact marketing campaigns and market-driven sales strategy.
Projects
Selected work, field systems, dashboards, and execution-focused initiatives.
Skills
Core strengths and technical proficiency.
Route-to-Market Strategy
Customer Master Data
Sales Territory Planning
Route Optimization
Journey Plan Design
GPS Correction
KPI Monitoring
Sales Dashboards
Asset Allocation Tracking
Branch Setup
Digital Marketing
E-commerce Launch
Computer Proficiency
Power BI
92%
Advanced Excel
95%
MS Office
90%
Sales Force Automation
88%
Route Pro
86%
Locus
82%
Oracle ERP
84%
Education
Academic foundation.
Electrical Engineering
Electrical Power Engineering, COMSATS University Islamabad, CGPA: 3.57
FSc - Pre Engineering
Pre Engineering, FBISE Islamabad, 1st Division
Matriculation
Science, FBISE Islamabad, 1st Division
Contact