Hello, I'm

Shan Mehmood

RTM & Sales Operations Specialist

Transforming Data into Growth, Efficiency, and Competitive Advantage for FMCG Businesses.

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Residence Riyadh, Saudi Arabia
Iqama Status Transferable & Valid
Languages English / Arabic
Availability Open to Opportunities
Shan Mehmood

Shan Mehmood

RTM & Sales Operations Specialist

Emailengr.shanmehmood@outlook.com Mobile+966 56 240 5520

About Me

Transforming sales data into cleaner markets, stronger routes, and measurable growth.

I am a Data Analyst and Business Intelligence Professional with expertise in Power BI, data analytics, Route-to-Market (RTM) operations, route planning and optimization, customer data governance, and asset management. I specialize in transforming complex business data into actionable insights through interactive dashboards, automated reporting, and data-driven decision-making. Throughout my experience in the FMCG industry, I have actively contributed to enhancing van efficiency, optimizing sales routes, improving sales coverage, and increasing sales volume through analytical solutions and operational improvements. My work focuses on identifying growth opportunities, strengthening customer master data governance, ensuring asset visibility and control, and supporting commercial teams with accurate, reliable business intelligence. By combining data analysis with business operations expertise, I help organizations improve productivity, optimize distribution networks, enhance market coverage, and drive sustainable business growth. I am passionate about leveraging data to solve business challenges, improve operational performance, and deliver measurable results.

0 Customer Records Cleansed & Standardized
0 500+ Sales Routes Analyzed and Optimized
0 Branches Enhanced by Sales Coverage in FMCG
0 Sales amount generated in one month through e-commerce
0 Van Utilization and Distribution Efficiency
0 Business Asset Managed Tracking and Visibility
0 Hours Saved Through Reporting Automation
0 Accurately KPIs Tracked Across Sales, Distribution, and Customer Networks

Specializations

Where strategy becomes measurable field performance.

Sales Growth & Market Expansion

Helping businesses identify growth opportunities through sales analytics, customer segmentation, market coverage optimization, and performance monitoring.

Route-to-Market (RTM) Excellence

Designing and optimizing sales territories, delivery routes, and distribution networks to maximize coverage, improve productivity, and increase market penetration.

Business Intelligence & Data Analytics

Transforming complex business data into actionable insights through interactive Power BI dashboards, KPI scorecards, and executive reporting solutions.

Customer Data Governance

Building reliable customer master data by cleansing, standardizing, validating, and governing customer records to improve decision-making and operational efficiency.

Distribution & Van Efficiency Optimization

Analyzing route performance, van productivity, and resource utilization to improve service levels, reduce inefficiencies, and support revenue growth.

Asset Management & Visibility

Implementing data-driven asset tracking and governance solutions to improve asset utilization, accountability, and operational control.

Process Automation & Operational Excellence

Automating reporting workflows, streamlining data processes, and reducing manual effort to improve accuracy, efficiency, and business responsiveness.

Customer Onboarding

Designed and optimized customer onboarding processes and SOPs, aligning Sales, Finance, Legal, and Operations requirements to ensure fast, compliant, and accurate customer activation while maintaining high standards of data governance and operational efficiency.

Experience

A focused career across route-to-market, customer data, sales operations, and digital growth.

Current Role Apr 2024 - Current

Entaj, KSA

RTM & Sales Operations Specialist

Driving FMCG Growth Through Distribution Excellence, Customer Governance, Data Analytics, and Operational Optimization. As an RTM Manager, I lead strategic initiatives that optimize Route-to-Market operations, strengthen customer and asset governance, improve sales coverage, and enhance distribution efficiency. My role combines data analytics, business intelligence, process improvement, and cross-functional collaboration to support sustainable business growth and operational excellence.

Lead RTM strategy, route planning, territory alignment, and sales coverage optimization to enhance van efficiency, maximize market penetration, improve field productivity, and drive sustainable sales growth.
Manage customer master data governance and customer onboarding processes by implementing SOPs, ensuring data accuracy, compliance, and seamless alignment between Sales, Finance, Legal, and Operations teams.
Develop Power BI dashboards, KPI frameworks, and analytical solutions to monitor sales, distribution, customer performance, and operational efficiency, enabling data-driven decision-making across the organization.
Oversee asset governance, tracking, allocation, and recovery while driving process improvements, governance controls, and cross-functional initiatives that enhance operational efficiency, service levels, and business growth.
02 Aug 2023 - Apr 2024

Mena Gulf Trading Company, KSA

E-commerce Specialist

Online Sales Growth Through Marketplace Management, Digital Analytics, and Operational Excellence

  • Managed day-to-day operations across e-commerce platforms and online marketplaces, ensuring product availability, accurate listings, pricing compliance, and seamless customer experience.
  • Monitored online sales performance, analyzed customer buying trends, and implemented strategies to increase conversion rates, revenue, and overall marketplace growth.
  • Maintained product catalogs, optimized product content, managed promotions, and ensured accurate product information to enhance visibility and customer engagement.
03 Dec 2022 - Aug 2023

Alhathboor Group, UAE

Business Analyst / Customer Data Controller

Managed Business Growth Through Data Governance, Process Optimization, and Commercial Analytics

  • Managed customer master data lifecycle, ensuring data accuracy, standardization, compliance, and integrity across business systems while implementing controls to improve data quality and governance.
  • Led customer onboarding activities, validated customer documentation, and streamlined customer creation workflows by aligning Sales, Finance, Legal, and Operations requirements to ensure efficient and compliant customer activation.
  • Developed analytical reports, dashboards, and KPIs to monitor customer, sales, and operational performance, providing actionable insights to support strategic and commercial decision-making.
04 Apr 2021 - Dec 2022

PBIC / Al Ajlan & Bros Holding Group, KSA

Route Planner / Customer Data Controller

Optimized Distribution Efficiency Through Route Planning, Customer Data Governance, and Operational Analytics

  • Developed 30+ branches data to initiate immediate sales operation and optimized 450+ routes and sales territories to improve distribution efficiency, maximize resource utilization, reduce operational costs, and enhance customer service levels.
  • Managed 100K+ customer master data, ensuring accuracy, completeness, and standardization while maintaining data quality controls to support effective route planning and business operations.
  • Analyzed customer locations, service frequencies, route performance, and operational KPIs to identify opportunities for improving sales coverage, route efficiency, and field productivity.
05 Jan 2019 - Mar 2021

Germ Shield, Pakistan

Marketing Manager

Managed Brand Growth, Market Expansion, and Customer Engagement Through Strategic Marketing Initiatives

  • Developed and executed marketing strategies to strengthen brand presence, increase market share, and support business growth through targeted campaigns and promotional activities.
  • Analyzed market trends, competitor activities, and consumer behavior to identify growth opportunities, improve product positioning, and support strategic decision-making.
  • Collaborated with sales teams to design promotional programs, in-store activations, and customer engagement initiatives aimed at increasing product visibility, sales volume, and market penetration.

Projects

Selected work, field systems, dashboards, and execution-focused initiatives.

Skills

Core strengths and technical proficiency.

Route-to-Market (RTM) Strategy Distribution & Sales Coverage Optimization Route Planning & Territory Management Customer Master Data Governance Customer Onboarding & Process Design Business Intelligence & Data Analytics KPI Monitoring & Performance Management Asset Management & Governance Business Process Improvement Operational Excellence Data-Driven Decision Making Cross-Functional Stakeholder Management FMCG Commercial Operations Strategic Planning & Execution Reports Automation SOP Development FMCG Operations Sales Coverage Optimization Compliance & Control Management Executive Reporting

Computer Proficiency

Power BI 95%
95%
Advanced Excel 99%
99%
PowerPoint 99%
99%
Data Modeling, DAX & Power Query 95%
95%
Route Pro 85%
85%
MyRouteOnline 99%
99%
SAP / Oracle ERP 60%
60%
Salesbuzz 85%
85%
Programming Language C++ 95%
95%
Adobe Illustrator & Photoshop 99%
99%
Adobe Premiere & After Effects 95%
95%
Blender 3d 85%
85%
Arduino IDE 99%
99%
Android & IOS App Developer 85%
85%

Education

Academic foundation.

2014 - 2018

Electrical Engineering

Electrical Power Engineering, COMSATS University Islamabad, CGPA: 3.57

View Certificate
2008 - 2010

FSc - Pre Engineering

Pre Engineering, FBISE Islamabad, 1st Div.

View Certificate

Contact

Ready for RTM, customer data, and sales execution opportunities.

Email engr.shanmehmood@outlook.com Mobile +966 56 240 5520

Address Riyadh, Saudi Arabia