Project Detail

FMCG Sales Territory Restructuring & Load Balancing Model

Route Planning & Optimization Featured

Redesigned sales territories to balance workload across sales representatives while improving market penetration and reducing uneven coverage across branches.

FMCG Sales Territory Restructuring & Load Balancing Model

Complete Details

Key Achievements:

  • Rebuilt territories based on outlet density and sales potential
  • Balanced salesperson workload across routes
  • Reduced territory overlap and conflicts
  • Improved sales force efficiency and accountability
  • Increased field execution consistency

Tools Used:

  • Excel
  • Power BI
  • Myrouteonline
  • GIS Mapping