Project Detail

FMCG Route-to-Market (RTM) Optimization Framework

Route Planning & Optimization Featured

Designed and implemented a comprehensive Route-to-Market (RTM) strategy covering Traditional Trade (TT), Modern Trade (MT), Wholesale (WS), and HORECA channels. Developed sales territories, route structures, customer segmentation models, and journey plans to maximize market coverage and sales force productivity.

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FMCG Route-to-Market (RTM) Optimization Framework

Complete Details

Key Achievements:

  • Optimized sales territories and route structures across multiple regions.
  • Increased outlet coverage through strategic customer segmentation.
  • Reduced route overlap and travel inefficiencies.
  • Standardized journey plans for field sales teams.
  • Improved sales execution and market penetration.

Tools Used:

  • Power BI
  • Excel
  • Mapping
  • CRM
  • Route Pro